Brand and Marketing Manager – Shwe Taung Group

Brand and Marketing Manager

Career > Shwe Taung Lifestyle

Number of Vacancies - 1

Responsibilities:

  • Develop and implement initiatives and projects that support the short and long-term marketing strategies of the company
  • Develop and implement initiatives and projects that support the short and long-term marketing strategies of the company
  • Coordinate internal and external communications, e.g.: New store opening, brand presentations, departmental support for campaigns
  • Ensure all communication and marketing efforts are in line with brand strategy
  • Ensure brand compliance in-store display standards and guidelines
  • Lead the team on brand development work including marketing strategies, plans, advertising and promotions.
  • Develop an annual marketing calendar to achieve business objectives
  • Coordinate and manage digital PR, campaigns, crisis management and all media-related activities
  • Management of external parties, such as PR agencies, design and printing vendors
  • Perform regular reviews and reports on the performance of promotional activities, provide analysis and revised projections
  • Stay current of consumer profiles and market trends
  • Liaise with the Franchisor to ensure alignment of brand positioning, development plans and provide regular reports on performance

Requirements:

  • Degree/ Diploma, minimum 3 to 5 years’ relevant brand management and marketing experience, preferably in bakery, food, retail service or FMCG sector
  • Computer literacy and proficient in MS Office
  • Strongly motivated and creative individual
  • Meticulous with an eye for detail
  • Result-driven, motivated and passionate individual
  • Demonstrated ability to create & maintain strong business relationships
  • Good communication and interpersonal skills
  • Able to work with minimum supervision




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